Thanks to everyone who attended & presented at VAM's 2nd Exhibition Opening! Art will be hanging through February . . .

artstories flyer.v.3

Our Most Recent Webinar . . . Marketing for Artists (to be posted soon!)

 

Thank you for joining us for a webinar designed to help emerging artists navigate the world of marketing. Learn practical tips on building your brand, expanding your audience, and promoting your work effectively. Whether you're just starting out or looking to take your art to the next level, this session will provide tools and insights helpful for transforming your passion into a career. Audience Q&A included!

jason close up

Moderated by Jason R. Montgomery
50 Arrow Gallery & Attack Bear Press

received 630527445882859 (1)

Michelle Falcón Fontánez is a multimedia storyteller from Holyoke, MA working in photography, film, and public art. Michelle has witnessed and personally experienced injustices that have shaped her views of the world, motivating her pursuit of making change through art. Her artistry has primarily focused on social issues, where she has created work to illuminate voices that have not been heard.

Michelle's early work consists of solo producing a short documentary PROMESA, that takes a personal look at the impacts of 2016 bankruptcy law in Puerto Rico. Her short film “María” premiered at the Boston International Film Festival. She has collaborated with other filmmakers on social justice films as the Director of Photography for a short documentary featuring a defected Cuban soccer player in Miami, a story about Afghan refugees who relocated to a small town in Massachusetts and a portrait on the first Panamanian reggaetonera. Her latest photo series, MATRIA, honors Puerto Rican women in Holyoke, MA who have made significant contributions to Paper City. MATRIA will be installed as murals in Spring 2025. Currently, Michelle is working on a three part mini-series that unpacks the psychological and environmental impacts on Boricuas living in South Holyoke during the 1970s fires. She is in development for her first feature documentary "We Want Them Alive" on the rising epidemic of femicides taking place in Puerto Rico.

mitchanthonyheadshot

Mitch Anthony works where mission meets message.

He has decades of experience in messaging, brand strategy and ideation/concept development. He has worked with companies big and small, enterprise and non-profit.

He’s a skilled facilitator and presenter with a track record of finding synergy, traction, and opportunity where fear, over-thinking, and bureaucracy slow others to a crawl.

mitchanthony.net

fungai tichawangana with red mug 01

Fungai Tichawangana has been building websites for over two decades and is the founder of Artist Dynamix, a digital marketing agency based in Amherst MA. One of his great passions is helping creatives use online tools to showcase their work and reach their target audiences. Artist Dynamix has worked with organizations like the Community Foundation of Western Massachusetts, ArtsHub of Western Massachusetts, and the WriteAngles Conference, among others.

Our 2025 Mentorship Cohort is Forming . . .

Valley Arts Mentors supports artists in the Connecticut River Valley, connecting them with resources to help grow their practice. We provide new artists with the opportunity to work with experienced artists for extended periods of time, while creating a referral network and fostering resource sharing between affiliated artists and partnering organizations. 

Helping new artists transition their work from a passion to a business

Opportunities for early career artists to work with experienced artists for extended periods

Sharing the artistic work of early career artists with the general public

Creating new artistic resources, including our recent webinar series 

Join our Email List

DiDuca_140801-0661

In spring 2019, Shelburne Falls' Piti Theatre Company, Holyoke Media and Big Brothers Big Sisters of Franklin County received a planning grant from the Community Foundation of Western MA through their Valley Creates initiative to lay the groundwork for a new organization dedicated to supporting artists and arts organizations committed to mentoring young people.

Our Goals

Annual Festival

Celebrating the work of young people that brings organizations, youth and the public together for networking, learning, and media exposure

Referral Network

Referrals between partnering organizations to connect mentored youth with potential internship and employment opportunities

Resource Sharing

Making it easier for mentors and partnering organizations to share resources, best practices, and solutions to challenging questions

VAM+

Creating VAM+, a network of non-arts organizations interested in offering opportunities to young people who have developed their skills with a local arts organization

Online Visibility

Creating an online presence for organizations and participants as part of the ArtsHub, further facilitating networking, referrals and event promotion

Resources

Massachusetts

Mass Mentoring Partnership

Big Brothers Big Sisters of:
Franklin County
Hampshire County
Hampden County

Partner Organizations & Artists

A Shurman Edit

Amherst Cinema

Anne macon

Artspace Greenfield

Ascendance Inner World Arts

Battat Glass

BluesEnBop

Center for Design Engagement

Children’s Museum at Holyoke

Drama Studio

Enchanted Circle

Eric Lemm, Guitarist

Girls Inc. of the Valley

Greater Holyoke YMCA

Greene Room Productions

Greenfield Public Library, Children’s Department

Greenfield Community Television

IzzyG and Company

Judy Kahooti Design

Lyra Music

Laura Josephs, Pianist

Make-It Springfield

Massachusetts Academy of Ballet

MIFA Victory Theatre

Musica Franklin

Northampton Community Music Center

Nuestras Raices

Piti Theatre Company

Print Shop Inc.

RadioPlasma, Holyoke

RiverCulture

Springfield Cultural Partnership

Wayne Smith, Cellist

Starlight Youth Theatre

The Dieselworks

Water Street Barn

Non-Arts Partner Organizations

Big Brothers & Big Sisters Pioneer Valley Network

Community Action Pioneer Valley, Youth Programs

Creative Economy Network

Greenfield Savings Bank

Greenfield Public Library

Economic Development Council of Western Massachusetts

MassHire Franklin Hampshire Workforce Board

Signature Sounds

Springfield Partners for Community Action

Donald M. Stevens Consulting

Valley Arts Mentors is supported by a grant awarded by the Community Foundation of Western Massachusetts’ ValleyCreates Program, with funding from the Barr Foundation.

Valley Arts Mentors Webinar Series and Early Career Artist Mentoring programs are supported in part by grants from the Amherst, Chicopee, Conway, Hadley, Holyoke, Ludlow, Northampton, South Hadley, Springfield, and Westhampton Cultural Councils, local agencies which are supported by the Massachusetts Cultural Council, a state agency.

 

logo springfield cultural.
Community Foundation Logo
Print
ccc logo

Valley Arts Mentors is a collaborative project of Piti Theatre Company, Holyoke Media and Big Brothers Big Sisters of Franklin County